Paid ads tuned for leads, not clicks.
We plan, build and manage Google Ads, Performance Max and Meta campaigns for Scottish and UK businesses, optimised every day for cost per lead and return on ad spend.
Stop paying for the wrong clicks
Most small-business ad accounts leak money: broad keywords, no negative lists, weak landing pages and no conversion tracking. We fix the foundations first, then scale what works.
Tracking you can trust
Every campaign starts with proper conversion tracking (calls, forms, bookings and sales) so decisions are based on leads and revenue, not impressions. You own your ad account; we just make it perform.
What's included
- Account audit or new account set-up
- Keyword & audience research with negative keyword lists
- Ad copy & creative testing
- Landing page recommendations or builds
- Conversion tracking for calls, forms and sales
- Daily optimisation and monthly reporting
How the DAS Core makes it better
- Search-term mining every day to add negatives and find new winners.
- Budget pacing alerts so you never overspend or run dry mid-month.
- Ad copy variations generated by our local AI and tested continuously.
How it works
Audit
Account, tracking and competitor ads.
Launch
Structure, keywords, ads and tracking.
Optimise
Daily bid, search-term and ad tuning.
Scale
Grow budget where cost per lead is proven.
Frequently asked
How much should I spend on Google Ads?
It depends on your market. Many local businesses start with £500 to £1,500 a month in ad spend. We'll model expected leads before you commit.
Do you manage Facebook and Instagram ads too?
Yes, we manage Meta ads alongside Google where your customers are on social.
Is there a minimum contract?
No long lock-ins. Campaigns run monthly after an initial set-up period.
Works brilliantly with
Search Engine Optimisation
Rank higher on Google with technical SEO, content and links, monitored live by the DAS Core.
Explore →Conversion Rate Optimisation
More enquiries from the traffic you already have, through testing and better UX.
Explore →AI Lead Generation & CRM Automation
Find, qualify and follow up prospects automatically, straight into your CRM.
Explore →Let's put the DAS Core to work for you.
Book a free 30-minute AI growth audit. We'll look at your website, search visibility and admin, and show you exactly where AI and automation would pay for themselves.